Persuaders

The Persuaders is an interesting way to show how much thought and detail is put into advertisement that we take for granted. I would never have guessed how much people do to try and find exactly what the consumer wants. One thing that really surprises me was the fact that advertisement is in trouble. With all this new technology like tivo, commercials and advertisement can be ignored with the click of a button. How then can advertisement agencies, or any business connect to the people? So much money and effort is put into getting a product out there, and now all of it may go to waste.

Another point of the persuaders that surprises me is how in depth the research is to find the "unconscious code." It is extremely interesting to watch Clotaire Rapaille break these codes. It's amusing watching him test his subjects without them even knowing it. They believe he is crazy when what he is really doing is genius. He wants them to show their primal urges so that he can use them to find the code and come up with a successful representation of products he is hired to advertise for.

Something that does not surprise me is the fact that for advertising to really catch someones eye, it needs to truly connect emotionally. The product needs a meaning. For example, the cheerios commercial with the grandmother and the baby possesses meaning. It makes you think of family and being with the ones you love, something that everyone can connect with. I know that a commercial like this has meaning because I still remember the baby and his cheerios from the first time i saw it.

After watching the videos I have learned how competitive the advertising business is. I also know now some tactics these agencies use to find out what the consumer wants and how they want it represented. Advertising is becoming harder to do with the growing technology, and maybe after watching the videos I won't fast forward through someones pride and joy commercial that they put so much effort into. But if it's that bad of a commercial, at least I gave it a chance before fast forwarding.

There is an infinite amount of advertisement in our daily lives. However, since I've come to there has been less advertising in my life. At home I worked in my town all day and saw many forms of advertising whether it was on my walk to the KFC or drive to the nearest grocery store. It's impossible not to be surrounded by some type of advertisement. Also living very close to New York City I go there with my friends, where I cannot walk a step without seeing a new advertisement or billboard. I think that I have become slightly immune to it. Being surrounded by advertising all the time, there have been many things that have gone unnoticed. Many have become desensitized to advertisements when they're around them all day.

I believe that in certain areas like big cities there is almost too much advertising. After a while it starts to get annoying, having flyers handed out to you all day, or having some guy's face on a sign every five minutes. It's not the companies fault though. They are just trying to get their product known and increase sales.

Knowing that we see so much more advertising today then in the past shows us that to attract attention and buyers your advertisement needs to be the best. Also that it needs to be original since so many ideas are already out there. People from 20 or 30 years ago would be overwhelmed with the amount of advertisement today. It's difficult to imagine what the advertising world will be like 20 to 30 years from now.

Cropped Soccer

From the cropped photo you would never think the keeper is in the air this high. It looks like it's a guy just laying on the ground when really he's making a save above two other players.

How To Work Photoshop

I'm unsure how to crop the backrounds out of pictures. For example taking a person out of a picture and putting him onto photoshop alone. Also I want to know how to adjust the size of pictures from online without ruining the picture quality.

Movies>Content>Messages

Movies are America's past time. Whether it is a comedy, drama, or horror, a movie is packed with excitement and suspense. Many can be related to your life, while those that are more fantasy can broaden the imagination. Movies teach us lessons and are a great way to bring people together. Here are a few movies from different categories that are family favorites. The content of movies include music, actors or actresses, directors, scripts, film, and any other supplies needed to make a movie. The messages and effects are both material and emotional. Movies can win awards, and actors can further their career. More importantly movies bring people together. Happiness, self reflection, a build-up of intensity, and humor can all be obtained by watching a movie. There is a movie for everyone, whether it is merely for entertainment or something more meaningful.