original london advertisement

Target Christmas Reverse Advertising

London Olympics Reverse Advertising

Wikipedia Editing

After trying to change what is written in wikipedia I found out that it is extremely easy to change the text, but not so much to keep the text online for too long. I tried three different times with three different facts. Overall wikipedia got rid of what I had to say pretty fast. Under the title Labrador Retriever i wrote "But no matter the color, the moist cold nose of a Lab is always welcoming." This edit took about an hour and a half to change. I also added to Labs that "Some say that the force of a Labrador Retriever's bark can blow your shirt clean off." Unfortunately, this sentence did not even make it onto wikipedia. The last fun fact I added to wikipedia was under the title Eric Murphy aka "E." from the television show Entourage. I added that "There are many other E. Murphy's in the world, and they are just as entertaining. For example, one plays real life Assassins Creed." This is just something random I added about a friend of mine who's name actually is Eric Murphy. This edit lasted three minutes on wikipedia. I believe that whoever is patrolling wikipedia and its facts is doing a good job. The only thing is that perhaps during those few minutes, or half hour, someone may have looked at that page and received the wrong information. I do not see how it can be possible to keep the statements on cites like wikipedia completely true and protected at all times.

Midterm Part One

Telesniff
Advertisers have come up with a new way to reach their buyers through television using the sense of smell. Soon in every home there can be a television with built in scent hardware. Soon, commercials will not only draw consumers to their products with visuals. They will entice them with the aroma of what they are selling. For example, a restaurant will be able to choose a dish of their best food for the television to release. This would lead to a great increase in business. How many people experience a mouthwatering experience when watching a chili’s or TGIF commercial? Imagine how much they’ll be craving if they can actually smell food.

Telesniff will primarily be used to advertise, most effectively advertising food products, but can also be used for entertainment. The development team is now working on a way to imprint codes on DVD’s so that during movies certain smells are released. The telesniff material will be compartmentalized in containers in the television, and be made up of a substance that only lingers in the air for a short amount of time. Maybe the next time you watch Willy Wonka & the Chocolate Factory the family room can be filled with the sensational smells of “wonka bars” and “everlasting gobstoppers.” However, there will be a limit to what Telesniff can use for their scents. It’s not like anyone will be watching shows like Fear Factor, or Dirtiest Jobs, wanting to experience the exact smells the characters are experiencing. Telesniff will mostly be giving viewers alluring and attractive odors.

This new product will definitely be able to use emotional branding. Certain smells bring out emotions in people whether it is a reminder of a childhood memory or the smell of mom’s cooking. In fact, emotional branding will be taken to the next level thanks to Telesniff. To make emotional branding as successful as possible with Telesniff, studies will be held in order to see what smells truly intrigue consumers. Eventually each organization using Telesniff for advertisement will have held a study to see which of their products are most appealing. For example a Burger King can find out if people would rather experience the scent of a delicious burger, or new batch of fries.

The creators of Telesniff would like to use a large amount of product placement. Along with its own commercials for advertisement, Telesniff can be placed in movies and TV programs to get the product out there. It will not surprise me if Telesniff is being used in shows across the nation very soon. They are even looking to be advertised at major events like the next super bowl. An example of a way to advertise incorporating Telesniff into an event like this would be a commercial about a family who could not afford tickets to a big game, but gets the “on the field experience” due to the scents provided by telesniff. Perhaps they can even get Eli Manning himself to really catch the audience’s attention saying, “Get in the game, with the new Telesniff, available soon in stores everywhere.”

The possibilities are endless. If advertised successfully, Telesniff can move on to any form of entertainment like video games or even music. Its great success will be due to its ability to connect to viewers with more than a visual. Telesniff has been created so that people receive more of an in depth experience in entertainment, advertising, and so much more. It is more of a bridge to other products then a product itself. Soon it will be used and enjoyed by many in our daily lives. Welcome to the “scratch and sniff” of our time. Welcome to TELESNIFF.

Persuaders

The Persuaders is an interesting way to show how much thought and detail is put into advertisement that we take for granted. I would never have guessed how much people do to try and find exactly what the consumer wants. One thing that really surprises me was the fact that advertisement is in trouble. With all this new technology like tivo, commercials and advertisement can be ignored with the click of a button. How then can advertisement agencies, or any business connect to the people? So much money and effort is put into getting a product out there, and now all of it may go to waste.

Another point of the persuaders that surprises me is how in depth the research is to find the "unconscious code." It is extremely interesting to watch Clotaire Rapaille break these codes. It's amusing watching him test his subjects without them even knowing it. They believe he is crazy when what he is really doing is genius. He wants them to show their primal urges so that he can use them to find the code and come up with a successful representation of products he is hired to advertise for.

Something that does not surprise me is the fact that for advertising to really catch someones eye, it needs to truly connect emotionally. The product needs a meaning. For example, the cheerios commercial with the grandmother and the baby possesses meaning. It makes you think of family and being with the ones you love, something that everyone can connect with. I know that a commercial like this has meaning because I still remember the baby and his cheerios from the first time i saw it.

After watching the videos I have learned how competitive the advertising business is. I also know now some tactics these agencies use to find out what the consumer wants and how they want it represented. Advertising is becoming harder to do with the growing technology, and maybe after watching the videos I won't fast forward through someones pride and joy commercial that they put so much effort into. But if it's that bad of a commercial, at least I gave it a chance before fast forwarding.

There is an infinite amount of advertisement in our daily lives. However, since I've come to there has been less advertising in my life. At home I worked in my town all day and saw many forms of advertising whether it was on my walk to the KFC or drive to the nearest grocery store. It's impossible not to be surrounded by some type of advertisement. Also living very close to New York City I go there with my friends, where I cannot walk a step without seeing a new advertisement or billboard. I think that I have become slightly immune to it. Being surrounded by advertising all the time, there have been many things that have gone unnoticed. Many have become desensitized to advertisements when they're around them all day.

I believe that in certain areas like big cities there is almost too much advertising. After a while it starts to get annoying, having flyers handed out to you all day, or having some guy's face on a sign every five minutes. It's not the companies fault though. They are just trying to get their product known and increase sales.

Knowing that we see so much more advertising today then in the past shows us that to attract attention and buyers your advertisement needs to be the best. Also that it needs to be original since so many ideas are already out there. People from 20 or 30 years ago would be overwhelmed with the amount of advertisement today. It's difficult to imagine what the advertising world will be like 20 to 30 years from now.

Cropped Soccer

From the cropped photo you would never think the keeper is in the air this high. It looks like it's a guy just laying on the ground when really he's making a save above two other players.

How To Work Photoshop

I'm unsure how to crop the backrounds out of pictures. For example taking a person out of a picture and putting him onto photoshop alone. Also I want to know how to adjust the size of pictures from online without ruining the picture quality.

Movies>Content>Messages

Movies are America's past time. Whether it is a comedy, drama, or horror, a movie is packed with excitement and suspense. Many can be related to your life, while those that are more fantasy can broaden the imagination. Movies teach us lessons and are a great way to bring people together. Here are a few movies from different categories that are family favorites. The content of movies include music, actors or actresses, directors, scripts, film, and any other supplies needed to make a movie. The messages and effects are both material and emotional. Movies can win awards, and actors can further their career. More importantly movies bring people together. Happiness, self reflection, a build-up of intensity, and humor can all be obtained by watching a movie. There is a movie for everyone, whether it is merely for entertainment or something more meaningful.