original london advertisement

Target Christmas Reverse Advertising

London Olympics Reverse Advertising

Wikipedia Editing

After trying to change what is written in wikipedia I found out that it is extremely easy to change the text, but not so much to keep the text online for too long. I tried three different times with three different facts. Overall wikipedia got rid of what I had to say pretty fast. Under the title Labrador Retriever i wrote "But no matter the color, the moist cold nose of a Lab is always welcoming." This edit took about an hour and a half to change. I also added to Labs that "Some say that the force of a Labrador Retriever's bark can blow your shirt clean off." Unfortunately, this sentence did not even make it onto wikipedia. The last fun fact I added to wikipedia was under the title Eric Murphy aka "E." from the television show Entourage. I added that "There are many other E. Murphy's in the world, and they are just as entertaining. For example, one plays real life Assassins Creed." This is just something random I added about a friend of mine who's name actually is Eric Murphy. This edit lasted three minutes on wikipedia. I believe that whoever is patrolling wikipedia and its facts is doing a good job. The only thing is that perhaps during those few minutes, or half hour, someone may have looked at that page and received the wrong information. I do not see how it can be possible to keep the statements on cites like wikipedia completely true and protected at all times.

Midterm Part One

Telesniff
Advertisers have come up with a new way to reach their buyers through television using the sense of smell. Soon in every home there can be a television with built in scent hardware. Soon, commercials will not only draw consumers to their products with visuals. They will entice them with the aroma of what they are selling. For example, a restaurant will be able to choose a dish of their best food for the television to release. This would lead to a great increase in business. How many people experience a mouthwatering experience when watching a chili’s or TGIF commercial? Imagine how much they’ll be craving if they can actually smell food.

Telesniff will primarily be used to advertise, most effectively advertising food products, but can also be used for entertainment. The development team is now working on a way to imprint codes on DVD’s so that during movies certain smells are released. The telesniff material will be compartmentalized in containers in the television, and be made up of a substance that only lingers in the air for a short amount of time. Maybe the next time you watch Willy Wonka & the Chocolate Factory the family room can be filled with the sensational smells of “wonka bars” and “everlasting gobstoppers.” However, there will be a limit to what Telesniff can use for their scents. It’s not like anyone will be watching shows like Fear Factor, or Dirtiest Jobs, wanting to experience the exact smells the characters are experiencing. Telesniff will mostly be giving viewers alluring and attractive odors.

This new product will definitely be able to use emotional branding. Certain smells bring out emotions in people whether it is a reminder of a childhood memory or the smell of mom’s cooking. In fact, emotional branding will be taken to the next level thanks to Telesniff. To make emotional branding as successful as possible with Telesniff, studies will be held in order to see what smells truly intrigue consumers. Eventually each organization using Telesniff for advertisement will have held a study to see which of their products are most appealing. For example a Burger King can find out if people would rather experience the scent of a delicious burger, or new batch of fries.

The creators of Telesniff would like to use a large amount of product placement. Along with its own commercials for advertisement, Telesniff can be placed in movies and TV programs to get the product out there. It will not surprise me if Telesniff is being used in shows across the nation very soon. They are even looking to be advertised at major events like the next super bowl. An example of a way to advertise incorporating Telesniff into an event like this would be a commercial about a family who could not afford tickets to a big game, but gets the “on the field experience” due to the scents provided by telesniff. Perhaps they can even get Eli Manning himself to really catch the audience’s attention saying, “Get in the game, with the new Telesniff, available soon in stores everywhere.”

The possibilities are endless. If advertised successfully, Telesniff can move on to any form of entertainment like video games or even music. Its great success will be due to its ability to connect to viewers with more than a visual. Telesniff has been created so that people receive more of an in depth experience in entertainment, advertising, and so much more. It is more of a bridge to other products then a product itself. Soon it will be used and enjoyed by many in our daily lives. Welcome to the “scratch and sniff” of our time. Welcome to TELESNIFF.